Better Bets

Better Bets, a math-first betting service with a proven formula, needed a brand identity that would cut through a crowded market without alienating its audience.

Based in Alabama, where crimson and orange dominate, we knew the brand had to feel different. We developed an electric blue color palette and bold visual style, designed not only to stand out but also to complement the diverse sports teams and brands featured in their content.

The result is a distinctive, modern brand that captures attention, feels authentic to Better Bets, and works seamlessly alongside the teams their audience cheers for.

Role: Creative Director