eBay: Memories for Sale

eBay is generally marketed as a place to buy unique items.
In contrast, our team was tasked with showing the joy in reselling.

We focused in on what it means to pass along the items you have great memories with, in order to give the items new life and the chance to make some new memories.

Did you know memories are stronger when they are associated with a sensory feeling?
To further emphasize the power of memories, each sense is covered throughout our campaign— how something felt, tasted, sounded, smelled, or looked.

Role: Copywriter
Art Director: Georgia Benish
Student Work from Minerva Creative Advertising Program at the University of Alabama

Postcards and stickers would allow the previous owners of the items to pass on their stories and memories to the next owner.